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Exhibitor Information

Registration

Take advantage our new registration system's interactive floor plan - in addition to providing information about your products and services, add your latest brochure, videos, and links to social media.

Booth Fees

2026 fees are the same as 2025!

Early Bird: $595.00 through 1/15/2026, then $655.00

How to: Register a Booth

Booths with a green fill are open for reservation.

  1. Zoom into the map booth below to see more details on each booth – number, size, and cost.

  2. Once you’ve found the right booth, click on it to select. The panel on the left should display the relevant booth information.

  3. When you’re ready to move forward, click “reserve” on the left panel. You’ll be taken to the exhibitor portal to complete your reservation.

  4. In the registration page, you’re able to select booth add-ons & sponsorships to your reservation.

  5. Once you’ve selected any add-ons & your information is correctly entered – press “Reserve” at the bottom of the page. You’re all set!

Once you’ve registered you’ll receive information via the provided email, as well as the link to your individual exhibitor portal.

Booth Specs

  • 8'x8' Booth Space

  • (1) 6' Table w/Blue & White Skirting

  • (2) Chairs

  • (1) Wastebasket

  • Carpet

  • Tabletop Show - No drape will be behind booth

Schedule

Tuesday, March 24, 2026

Technical Sessions

12:30PM - 3:00PM

Exhibit Hall

3:00PM - 5:00PM

After Party

5:30PM - 8:00PM

Location

Rochester Riverside Convention Center

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A Strategic Investment in Visibility, Influence, & Industry Leadership

In addition to the traditional bronze, silver, and gold levels of sponsorship, there are also opportunities such as adding your logo to your booth or on the online floor plan.

Parking

South Avenue Garage

39 Stone St

Rochester, NY 14604

Daily Parking Rates

No in & out privileges

Monday - Friday

$2.00 per hour up to daily max of $10.00

Weekends

$2.00 per hour up to daily max of $6.00

Special Event: $7.00

Monthly Rate: $105.00

Vendor Load In & Out Instructions

Loading In

  • Load In for all Vendors will be at our RG&E Entrance, Located off of South Avenue.

  • Vendors may pull into the RG&E Entrance, Unload, and then must go park their vehicle.

  • There is no Parking Permitted in the RGE lot, these spots are all reserved for staff.

  • There will be some carts available for use.

Tuesday, March 25th @ 11:00AM - 3:00PM

Loading Out

  • You may begin to Load-Out when the Event is
    closed

  • Pack up your booth / table prior to retrieving your vehicle.

  • Pull your vehicle up to the RGE Entrance and Load out.

Tuesday, March 25th @ 6:00PM - 8:30PM

Shipping Guide

Shipping to the Rochester Riverside Convention Center

ATTN: Western New York Food Expo & (Your Name)
Rochester Riverside Convention Center

Rochester NY 14604

Western New York Food Expo must be on the label or your shipment will not be recieved.

Shipping Conditions

  • We will accept shipments a week before the event.

  • The exhibitors are responsible for shipping to and from the Convention Center. Once the event is over, the exhibitors may leave any outgoing shipments on their table.

  • All shipments must be boxed up and taped, with a pre-printed return label.

  • Exhibitors may use any shipping company they like; we do not have a preferred vendor. We ask that they schedule pickup within (24-48) hours of the event completion.

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Stay Nearby

Stay at the nearby Hyatt Regency Hotel and receive our expo special rate.

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Technical Sessions

Experience three extraordinary presenters at our Technical Seminars before the expo floor opens

Stay Connected with WNYIFT!

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Western New York IFT

Rochester, New York

United States

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